CHANNEL OFFERING
Joint revenue generation with your downstream channel.
Benefits:
- Active understanding of your partner’s landscape – strengths and gaps
- Assurance that your marketing spend is being allocated to the right partners
- Ability to measure partner success and marketing spend
- Increased lead gen activity within your partner base
- Incremental revenue opportunities
Duration: 6 months engagement
Deliverables:
- Understanding of the areas in which your partner is most effective at selling your solution
- Heat map of your partners and their solution strengths
- Development of a joint go to market strategy that emphasizes your joint differentiators and strengths
- Development of a lead generation programme that is committed and measurable
- Correct allocation of lead gen funding to partners with approved GTM plans
- Active intervention and follow up to ensure that the commitments are adhered to and timeous adjustments made where necessary
Cost: R45 000 (total cost per reseller/partner)
